Contacting for Placement - OUGD602

I first contacted Newman on the 5th of March 2018 about a placement. As I already had contacts there it made sense to ask instead of beating around the bush. Cheryl replied within 2 days on the 7th asking for a presentation about myself and my practice and some ideas for workshops or sessions. I sent back redesigned ideas and briefs we have conducted over the past year. One is inspire by Robot Food's: Project Disrupt. The Second inspired by The Pop Up Agency's team building task.

Cheryl enjoyed the ideas but stated she was looking more for workshops such as print that the students could learn from. I put together these tasks as to take a project or brief we may usually have to undergo at college but make it a bit more fun. When I was at college briefs like this were what I was looking for rather than doing work for grades. I may try re-pitching these ideas to Cheryl at a later date. She also mentioned getting me in to work at Newman before the easter holidays in a few weeks but it may be a bit of a rush trying to do so.

Repackage and Rebrand -

The task is to take a boring or mundane product and refresh the idea. Make it something new something tat doesn’t currently exist. Take inspiration from sources that aren’t necessarily in the same category as your given product. Look at how similar products are branded and completely change the designs to make it stand out above all the rest. Use skills such as, product design, package design, branding and more to carry out this task. Presentation skills will also be tested and boosted in the final stage of this task to explain what the idea behind the rebrand is and why?
Split the class into groups of 5/6 depending on the class size. Give each group a mundane product to repackage/rebrand. For the first session research the product and start putting together some initial ideas. In the second session work together to finish off the designs. Present the final outcomes and explain the thought process behind the idea. This whole project will be a really quick turn around and test the students skills in design, presenting and team work.

Quick Team Building Task -

Split the class into groups and ask individuals to write down their needs and values. Next write down as many brands or companies that could incorporate those needs and values. Take the favourite idea and write it on an A3 sheet. Then in groups move around and add to each idea. Discuss as a group which ideas are the favourites and why. Place ideas into how much impact the idea has compared to implementation (How easy will it be cost wise and work wise). In 140 characters and up to 6 emojis describe what your idea is most effective idea is.