What? How? Why?
- What is the core idea?
Establish what the idea is and make sure you can explain it to anyone in your target audience for the best coverage.
- How does it work?
Make sure you know how it works or will work, how will you sell it to your audience. How is it going to do what it is meant to?
- Why does it work?
Look at what makes it work, is it the colour the shapes the tagline? Make not of this, gain feedback and work on improving it always push your ideas further and learn for future projects.
