Clients and Live Briefs - OUGD602

This year I have worked with more clients and worked on more live briefs. This meant working with people outside of my normal work zone in education. I worked with people in the world for different pieces of work. I plan to be working within branding, advertising and print, and my briefs show this.

Lady Livid I produced branding for last year. This year I have produced packaging and advertisements for their upcoming album. They also want me to update their branding as they have decided against the old design after I suggested they continue to look and get inspired by other logos and bands. As a client they were very relaxed, I was paid for my work and managed to submit everything to them in a style agreed upon by them. I produced a few ideas and developed it over time to get the final result. They have a grunge like style to their sound and therefore I designed around this and around some inspiration they gathered.

Album Covers for Lady Livid

Character Design for Lady Livid

Creative Networks was a brief set by the university. I had to apply to be the designer working on this project by submitting visual concepts for the brief. I was later chosen and worked alongside the marketing team to produce a set of posters and flyers to advertise the events. The events were spaced out across the year but I still had a lot of planning to do to produce the final outcomes when booking print slots and sometimes only being told a few weeks prior to the event due to issues with booking the speakers for the event. I was also shown how to produce invoices for the pieces as I was paid for each set of posters and flyers. The printing costs were paid for by the marketing department and I had to make sure the invoices were written out to them from the print room. I was able to choose the stock and the finish for each of the prints which, was more pricey than they usually pay but they agreed the quality was better suited for what they needed.

My final client brief was for Izzy Tulip-Parkin, a photography student from LAU. Izzy is a really nice person and her work speaks for itself but she was difficult to work with. Mainly because she didn't quite know what she wanted as her branding and didn't quite know how to explain her passions, likes and dislikes until quite far on into the project. We ended up with outcomes both me and her were happy with. As the branding was for her the outcomes should be influenced by what she likes but it should also reflect her work and be clear. Izzy has since given her packs out to clients and professionals that have complimented her on it. I produced; business cards, logo design, creative CV layout and postcard designs.