Lady Livid, Branding - OUGD502

A friend from home contacted me in regards to creating an identity for his up and coming band Lady Livid. Although this work has come from a friend and the band may not be top of the charts it is a project he is passionate about and he is managing to push really well so I was happy to help.

He had already mocked up some designs he wanted to see but I took a creative approach and experimented with a few different designs. He told me he enjoyed some of the designs but they already had a vision. I was fine to go along with this so set ahead with the designs he had given.

After creating these designs I had given some feedback explaining he needs to consider where this design will be displayed, what his target audience will want to see and how well will this work in the long run. He didn't really want to listen to any of this as he had his mind set on the design and this is what the band wanted, I did try and convince him again of all the elements he had to consider but he was stuck on one thing.

I took the design and changed it slightly for the album artwork just so that it had a bit more than just a basic gothic typeface mocked up by someone on word. I also added in some bonus material like a video intro and some t-shirt mockups. Hopefully he can keep this design throughout and if the band needs any brand or identity improvements he can come to me with confidence.

Lady Livid Intro from Joshua Storey on Vimeo.